15 Oct Lasting Value To Mark An Occasion

Why do people buy diamond rings?  Of course there’s the obvious tradition of engagement and wedding rings, and this time of year,  a lot of people are purchasing anniversary rings.  Why is this?  According to Gary Long, a jeweler in Stockton, California, “diamonds are considered something of lasting value to mark an occasion”.  That means that we, as consumers, feel that a diamond will endure, not just because it’s a very durable stone, but also because of the sentiment attached to a diamond ring.

Millennials are getting older now and the average gentleman that purchases a diamond engagement ring is 26.  Consumers have become more informed, shopping online and researching what type of ring they want, which means less time spent looking over a hundred rings, but also means that the customer knows exactly what they want and they are sure to get it.  The internet has revolutionized the shopping process in the sense that buyer can look on the internet and comparatively shop as opposed to going to multiple jewelers as they had to in the past.

At the end of the day, a purchase is for love of the diamond and for love of the relationship.  A diamond rings is really just a metaphor for the bond between two people.  It’s something that lasts and endures trials, tribulations, hardships, and love through generations.  It’s a keepsake that will last forever and whatever ring you have, we want it to be uniquely yours; a ring like no other.  Stop in and see us and let us help you find your forever ring that’s uniquely you.