07 May Not All That Glitters: The Pros and Cons of Selling Your Gold Online

You open your jewelry box and, ah, there they are again — the old gold items that have been sitting forlornly in the deeper recesses of the box for far too long.

Will you ever wear them again? Probably not.

Thus, you may be contemplating pulling out your laptop, Googling online gold buyers, and getting to work on replacing the accessories that have lost their luster with some hard-earned cash, instead.

But before you get too lost in the internet weeds, allow us to educate you a little more on the pros and cons of selling your gold online…

Understanding the Pros, Finding the Professionals

When it comes to selling gold online, many find themselves allured by the general efficiency of the overall process.

After all, not only do you never have to walk into a brick-and-mortar store or stand in line to undergo the gold selling process, but buyers will also be able to expediently pay you using a direct bank transfer, if not another online method. Thus, you also get your money faster than you might otherwise expect from an internet transaction.

Additionally, a reputable and trustworthy buyer will send you back your gold jewelry should you reject their offer, meaning your jewelry won’t be taken hostage and you won’t be trapped by an unpalatable price point — so long as you find a trusted professional, that is.

Knowing the Cons, Avoiding the Con Artists

Put simply, it’s easier to get taken advantage of online than you would in a store. Between sneaky scammers, lowball offers, and even a failure to return your jewelry upon a rejected offer, selling online simply comes with a greater inherent risk.

Thus, the best way to prevent yourself from falling prey to sellers with phony credentials would be to verify their reputation and accreditation with the Better Business Bureau (BBB) or other affiliated organizations.

In terms of avoiding offers that are less than the true value of your jewelry, be sure to invest in an appraisal prior to selling. This way, you’ll have a better understanding of what price range to negotiate within. (This especially important for selling gold, as the market price of gold is prone to fluctuation)

Finally, always read the fine print on the website of the seller with whom you are dealing.

The Bottom Line of Going for the Gold

At the end of the day, if you want to sell your gold jewelry, selling it in person with a local and reputable dealer is one of the safest choices you could possibly make. That’s why Hemming Jewelers, Jacksonville’s #1 independent jeweler, offers both certified appraisal options in addition to reliable gold selling services for cash!

With a proven history of serving Jacksonville residents with all manner of custom services, consignment accessories, and new jewelry items, we guarantee we have something that will leave you with a happy gleam in your eye.

Whether you want to buy gold or sell it, we’ve got you covered. To learn more, contact Hemming Jewelers today by calling  (904) 354-5959!